Sometimes when you care deeply about things, it can be hard to reconcile work and your personal principles. In fact, when you work in environmental consulting, it can be a daily challenge. So, today I want to share an email that my boss shared with me. She wrote it to a young sustainability coordinator in our company who is struggling to find a balance between her work and her beliefs. Reading it, I am reminded about my calling to this work and my belief that change needs to have internal champions. Names have been changed, obviously.
I spent some time with Rebecca after the conference and she shared a little bit about how hard it was for you to make peace between what we do as a company and what you personally believe from a sustainability perspective. This is a topic my colleagues and I talk about frequently and I thought you might like to know our perspective.
I have worked on many projects that were frightening and unfair to impacted landowners – especially when eminent domain is involved. There was one project a long time ago that particularly sticks with me – I was working with Bob Anderson on a storm water solution for the greater Omaha area that would involve flooding a huge area of farm ground and relocating a small community north of town. Bob and I spent several days meeting with landowners one-on-one, some whose houses would have to be relocated for a planned recreational area adjacent to the lake, and many who were third-generation on the land. Good, honest people sat down in front of us and cried because they understood that if the project was approved they would lose their home or post office or farm ground. On the drive home, Bob and I were silent for a long time. And then I asked him if he ever felt like we were on the wrong side of the issue.
“Every day,” he said, “and that is exactly why you and I need to be leading this project.”
His point was that if we weren’t on the inside, who would be fighting for the little people? Who would be pushing to do the right thing? Who would be working to find a solution with the least impact? Who would be working to make sure the community’s voices were heard? Who would be there to make sure the people weren’t bullied?
Over the years I have realized that is exactly what my job is. My job is to get on the inside of our client organizations and swim upstream as far as I can to influence the decision-makers to do the right thing for the public. Sometimes I can influence them to do great and amazing things. Sometimes I am powerless to do anything at all. Sometimes I can nudge them a fraction of an inch, sometimes I can push them miles ahead of their time. What is important to remember is that my career – my quest to make a difference – is a marathon, not a sprint. My success isn’t measured by one or two projects, rather it is measured by hundreds of projects and professionals I have influenced over many years.
I offer this perspective to you because I know that every word in bold above can be replaced with the word ‘environment’. I know that without people like you on the inside of our firm working to make a difference, bit by bit, every single day – without people like you championing the earth, our society would continue to destroy it. I also understand that there is a tremendous industrial momentum in our society right now that is not going to turn on a dime – it could take another decade or two or three to get it to fully embrace renewables, recycling, and smaller footprints. You work for a company who is in the middle of that and not only believes in sustainability but invests in it heavily. It’s a good place from which to make a difference.
Do not be daunted by the full task at hand. It will take hundreds and hundreds and hundreds of people just like you to change it. Feel empowered by the small space you have to make a difference and just keep doing it. Over time, you will realize how much of an impact you are having. Also remember that you are just getting started – your power will be much greater in 10 years after you have tried things and witnessed things and soaked every possible thing in that you can.
It was fun to spend a little time with you at the conference this week. Thank you for your deep commitment and tenacity. Both are a great service to the earth.